Lacoste boosted sales, scored conversions, and grew its loyal following
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Introduction
The Challenge/Solution
The Journey to Success
About Paul&Shark
Next Step
Finding a developer- and merchandiser-friendly solution
Modernizing search to meet customer expectations
Integrating merchandising and search
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02
03
Challenges to Lacoste success
Why Lacoste chose Algolia
Customizable relevance and typo-tolerance
Speed and reliability across platforms and globally
As-you-type results in under 50 milliseconds
- Global User Experience Manager
“Algolia is a critical part of the navigation experience on Lacoste platforms globally. Not only does it provide the stellar user experience Lacoste is known for, but it more than doubled our global sales.”
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Modernizing search on a global scale
Lacoste is a global clothing company founded in 1933 by tennis players René Lacoste and Andre Gillier. It sells clothing, footwear, eyewear, leather goods, perfume and watches in a network of 120 countries, 1200 shops and 10600 wholesale points of sale. Moreover, Lacoste operates 11 online shops.
To build on the standard of excellence signified by the green crocodile logo, Lacoste started a global project around online merchandising. Since search is a top priority for Lacoste, this meant integrating merchandising into the search experience.
Lacoste offered a standard search results page, but it wanted an upgrade. A modern InstantSearch experience would provide recommendations and more. Next, Lacoste wanted to deliver a better experience to users whose speed and relevance expectations were set by top players like Google and Amazon. Lacoste was using a Solr-based search engine that provided basic functionality, but didn’t meet the higher standards it was aiming for. Lastly, Lacoste wanted a developer-friendly solution that was also easy for business stakeholders to use.
With Algolia, Lacoste is providing an exceptional online experience to its customers. It’s giving its developers a reliable, scalable tool, and furnishing its business teams with an optimizable solution for continued improvement. Algolia’s team of experts and network partners are there to ensure Lacoste is supported every step of the way.
Ready to attain similar results with a powerful search?
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+150%
Sales from Search
Intuitive user experience
Scalable and optimizable infrastructure
Developer support
Results
Review and improve its user paths (which products are shown to which users and when)
Boost speed and relevance for search as a key navigation element
Find a developer-friendly solution that also empowers business stakeholders
Objectives
Reduced workload for the team
Better user experience
Optimized merchandising strategy
Achievements
+37%
Increase in Conversions
+150%
Sales from Search
Lacoste’s migration to Algolia was complemented by partners. Altima - Accenture led the development and maintenance of the application, supported by Telios, whilst Early Birds provided an extended layer of site personalization.
The right solution for a world renowned brand
Lacoste is reaching new heights with search powered by Algolia
At a Glance
Julien Nouet
Exceeding customer, performance and developer expectations
Last but not the least, Algolia’s uniquely powerful cross- platform presence means that Lacoste’s users can search and buy on mobile just as easily as on desktop, boosting mobile conversion rates by 62%.
Cross-platform infrastructure is easy to use and enables global reach
Custom rankings generate quality recommendations and boost conversions
Relevance control delivers powerful results and lowers bounce rates
Fast, as-you-type search results
One of the key results Lacoste achieved with Algolia is an increase in conversion rates, powered by the ability to implement business logic within search. For example, Lacoste is able to apply custom rankings, showing recommendations for their best sellers or items in stock that they’d like to promote. Features like Query Rules and personalization enable Lacoste’s business team to influence ranking behavior of the engine for specific queries, rapidly adjusting to user intent and boosting conversions.
Cross-platform infrastructure is easy to use and enables global reach
Custom rankings generate quality recommendations and boost conversions
Relevance control delivers powerful results and lowers bounce rates
Fast, as-you-type search results
Recognizing that relevance is a challenging technological and UX problem, Lacoste was impressed with Algolia’s solution that provides both powerful results and removes the “black box” effect by allowing business stakeholders to understand and control relevance. With features like typo-tolerance, synonyms, word separators and optional words, Lacoste provided users with an ultra-functional search, reducing bounce rates by 88%.
Cross-platform infrastructure is easy to use and enables global reach
Custom rankings generate quality recommendations and boost conversions
Relevance control delivers powerful results and lowers bounce rates
Fast, as-you-type search results
Algolia met Lacoste’s challenge of providing direct, as-you-type feedback from the search box with results in under 50 miliseconds. This high standard in speed is met globally, thanks to Algolia’s unique Distributed Search Network across 16 regions, covering Lacoste’s
11 key online markets. This means that search queries can be automatically directed to the closest data center, and that network latency is drastically reduced.
Cross-platform infrastructure is easy to use and enables global reach
Custom rankings generate quality recommendations and boost conversions
Relevance control delivers powerful results and lowers bounce rates
Fast, as-you-type search results
Last but not the least, Algolia’s uniquely powerful cross- platform presence means that Lacoste’s users can search and buy on mobile just as easily as on desktop, boosting mobile conversion rates by 62%.
Cross-platform infrastructure is easy to use and enables global reach
Custom rankings generate quality recommendations and boost conversions
Relevance control delivers powerful results and lowers bounce rates
Fast, as-you-type search results
One of the key results Lacoste achieved with Algolia is an increase in conversion rates, powered by the ability to implement business logic within search. For example, Lacoste is able to apply custom rankings, showing recommendations for their best sellers or items in stock that they’d like to promote. Features like Query Rules and personalization enable Lacoste’s business team to influence ranking behavior of the engine for specific queries, rapidly adjusting to user intent and boosting conversions.
Cross-platform infrastructure is easy to use and enables global reach
Custom rankings generate quality recommendations and boost conversions
Relevance control delivers powerful results and lowers bounce rates
Fast, as-you-type search results
Recognizing that relevance is a challenging technological and UX problem, Lacoste was impressed with Algolia’s solution that provides both powerful results and removes the “black box” effect by allowing business stakeholders to understand and control relevance. With features like typo-tolerance, synonyms, word separators and optional words, Lacoste provided users with an ultra-functional search, reducing bounce rates by 88%.
Cross-platform infrastructure is easy to use and enables global reach
Custom rankings generate quality recommendations and boost conversions
Relevance control delivers powerful results and lowers bounce rates
Fast, as-you-type search results
Algolia met Lacoste’s challenge of providing direct, as-you-type feedback from the search box with results in under 50 miliseconds. This high standard in speed is met globally, thanks to Algolia’s unique Distributed Search Network across 16 regions, covering Lacoste’s 11 key online markets. This means that search queries can be automatically directed to the closest data center, and that network latency is drastically reduced.
Cross-platform infrastructure is easy to use and enables global reach
Custom rankings generate quality recommendations and boost conversions
Relevance control delivers powerful results and lowers bounce rates
Fast, as-you-type search results
Lacoste's partners
+210%
Search Activity
+37%
Conversions
-88%
Bounce rate
+314% on mobile
+62% on mobile
Last but not the least, Algolia’s uniquely powerful cross- platform presence means that Lacoste’s users can search and buy on mobile just as easily as on desktop, boosting mobile conversion rates by 62%.
Cross-platform infrastructure is easy to use and enables global reach
Custom rankings generate quality recommendations and boost conversions
Relevance control delivers powerful results and lowers bounce rates
Fast, as-you-type search results
One of the key results Lacoste achieved with Algolia is an increase in conversion rates, powered by the ability to implement business logic within search. For example, Lacoste is able to apply custom rankings, showing recommendations for their best sellers or items in stock that they’d like to promote. Features like Query Rules and personalization enable Lacoste’s business team to influence ranking behavior of the engine for specific queries, rapidly adjusting to user intent and boosting conversions.
Cross-platform infrastructure is easy to use and enables global reach
Custom rankings generate quality recommendations and boost conversions
Relevance control delivers powerful results and lowers bounce rates
Fast, as-you-type search results
Recognizing that relevance is a challenging technological and UX problem, Lacoste was impressed with Algolia’s solution that provides both powerful results and removes the “black box” effect by allowing business stakeholders to understand and control relevance. With features like typo-tolerance, synonyms, word separators and optional words, Lacoste provided users with an ultra-functional search, reducing bounce rates by 88%.
Cross-platform infrastructure is easy to use and enables global reach
Custom rankings generate quality recommendations and boost conversions
Relevance control delivers powerful results and lowers bounce rates
Fast, as-you-type search results
Algolia met Lacoste’s challenge of providing direct, as-you-type feedback from the search box with results in under 50 miliseconds. This high standard in speed is met globally, thanks to Algolia’s unique Distributed Search Network across 16 regions, covering Lacoste’s
11 key online markets. This means that search queries can be automatically directed to the closest data center, and that network latency is drastically reduced.
Cross-platform infrastructure is easy to use and enables global reach
Custom rankings generate quality recommendations and boost conversions
Relevance control delivers powerful results and lowers bounce rates
Fast, as-you-type search results
Cross-platform infrastructure is easy to use and enables global reach
Custom rankings generate quality recommendations and boost conversions
Relevance control delivers powerful results and lowers bounce rates
Fast, as-you-type search results
Cross-platform infrastructure is easy to use and enables global reach
Custom rankings generate quality recommendations and boost conversions
Relevance control delivers powerful results and lowers bounce rates
Fast, as-you-type search results
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