Get the latest site search trends from 900 online retailers

Our Ecommerce Site Search Trends 2023 Report reveals how businesses utilize search and discovery as a central element of their growth strategies. Discover how industry trends and strategic investments are shaping up to meet customer demand in a challenging year across the ecommerce landscape.

We surveyed 900 leading retailers on key growth drivers that will shape their customers’ buying experience in the year ahead

Average: 6%

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French retailer Lacoste doubled their conversion by adding search relevance and personalization.

2023 trends

Leverage AI to learn from users behaviors and automatically suggest relevant improvements

Merchandise search results

Provide to users “as-you-type” results

Search all your content sources such as product catalog, content, blogs, resources, documentation or ecommerce SKUs

Personalize search based on user preferences and behavior

Recommendations on additional products to consider based on selections

Provide relevant results even when users make spelling mistakes, use plurals or synonyms

Personalization

71% see personalization as a key pillar of their ecommerce strategy.

Hybrid retail

See results from 87% of businesses who have gone hybrid in the last 12 months.

Omnichannel

Businesses without omnichannel shopping experiences will continue to struggle in 2023.

Businesses that have implemented these capabilities have reaped the benefits of search

CONVERSION

Personalization: the key component for a better customer experience

Many companies are only dipping their toes into personalization, but there are many other ways that companies intend to expand their efforts over the next twelve months, such as product recommendations, information display, and related products.

Sales/marketing incentivization/facilitation (e.g., free delivery)

Information display/ provision/design

Product recommendations

Post purchase upsells

77% of top retailers improve their customer experience with a hybrid model

Hybrid businesses (combining physical retail and online ecommerce) have been able to serve their customers effectively while seeing:

Increased consumer sales

Increased order fulfillment

Reduced shipping costs

71%

Grow their revenue

Lift from personalization

130%

Implemented recommendations based on items searched

43%

Get the full survey results

CUSTOMER LOYALTY

REVENUE INCREASE

CUSTOMER LOTALTY

58%

57%

56%

55%

46%

43%

38%

42%

46%

48%

47%

56%

54%

56%

REVENUE INCREASE

73%

53%

46%

43%

37%

27%

of people surveyed point to search as a strong revenue driver and plan to continue to invest in search and discovery in 2023.